About Us

Planet Communications, LLC works with life science companies to make sure their messages are heard around the world.

You don’t have to be big,
you just need the right words. 


Planet Communications, LLC develops PR and strategic communications programs for life science companies.

We work with companies that are developing new treatments in multiple indications—from cancer to Zika to muscular dystrophy—as well as devices and diagnostics set to change the way medicine is done.

We help them get the word out to the audiences that will get them there.

Our clients develop stem cell therapies to treat paralysis and central nervous system conditions; orphan drugs for neuromuscular diseases; novel oncology immunotherapies; vaccines for infectious diseases; new treatments for psychiatric disorders, as well as paradigm-changing diagnostics and devices. They are consistently working to bring new treatments to people who need them all over the world.

Deanne Eagle

Principal

Deanne started Planet Communications in 2004 with a handful of life-science clients who couldn’t find what they were looking for anywhere else. Too small to command attention at a big agency, they nevertheless had stories big enough to merit the attention of the world.

But how to get there?

Deanne has always had a knack for finding the story, making it clear and compelling to the public—even when the science is complicated. From her very first media pitch letters (ask her, she’ll tell you about them), she’s been getting the right kind of attention for small (and not-so-small) companies in the right places—reaching investors, clinicians, industry and patients.

Deanne’s DNA of communications starts with an exploration of who you are, what makes you unique, immediate and indelible. She delves into the science, mixes it with key company messages and character, and builds the vital blueprint from which all public-facing communications will flow—particularly to the media. This is the essence of what she does. It worked for those very first clients—who were with her for many years. And it will work for you.

And who is she? A twenty-five-year plus strategic media communications professional, who’s focused on life science and biotech publicly-traded and private companies since the 90’s. She worked at the Financial Relations Board, where she developed and executed media programs for public companies in biotech, medical devices and diagnostics, and was a Vice President, Media Relations, at the investor relations firm, Breakstone & Ruth. All along, she’s generated top-tier media coverage, from CNN to the Wall Street Journal, NPR and Forbes, as well as in key trade publications, with her inventive approach, clear scientific exposition, and flair for finding an angle. She’s also developed a specialty in creating and executing US-media programs for foreign life science companies, both pharma and diagnostics, that are seeking to raise their visibility in the US.

Deanne received a B.A. from Whitman College, in Walla Walla, WA, in Political Science and Religion, and an M.A. in International Relations from The Johns Hopkins School of Advanced International Studies, in Washington, DC.

Services

Media Relations

Traditional media remains tremendously powerful force of influence in today’s world.

It is earned, not bought.

It is published by a third-party, not self-published.

And the content is not controlled by you.

In short, the value gained by a third-party imprimatur–and a highly-critical one at that–is foundational and irrefutable.

Planet specializes in getting you that coverage, and in preparing you to shine when you do.

We develop and execute comprehensive media communications strategies and programs for biotech and life science companies that want to raise their profile among various audiences and influencers.

We make your complex science easily graspable, compelling and market-moving.

We build a media strategy that will support your products throughout their life-cycles, from pre-clinical to post- commercialization.

We create disease awareness media campaigns, getting stories in the media that connect audiences to needs and issues in a memorable fashion.

We create media outreach programs for individual patient stories (when appropriate)  in the regional, national and international press.

We specialize in creating and executing US media programs for European, Chinese and other foreign life science companies seeking to establish a presence in the US market.

Positioning and Messages

We help define and differentiate your platform, science and products from the crowd.

We go in deep, to the core of who you are and what you do, and build a program that tells your story persuasively.

We target your positioning and message for the media.

Building Third-Party Liaisons

We work with patient advocacy groups to create communications programs that bridge our common interests and create involvement.  We build liaisons with COEs and KOLs to form seamless communications programs that work for all.

Website and Copywriting

We take what you do, make it clear, accurate, graspable … and make you stand out.

We draft press releases, websites and blogs–all public-facing documents for all aspects of the communications program.

Patient Stories

We create highly personal patient narratives that tie your medical advances to their life stories, creating an emotional connection that shows your impact in very real terms through real people.

Crisis Communications

We work closely with Management to develop a media communications plan to best manage a crisis built on key company values and messages that will ring true to impacted audiences and present a solution.

We also work with Management to anticipate potential issues before they come up, and have an agreed-upon plan in place.

Corporate Video Production

We write and produce videos that highlight your innovative science and promising treatments in a distilled and memorable way.

Testimonials

 

  • “Deanne understands our complex science, and translates it into releases that convey why it matters. We got great media coverage that raised awareness of our unique assays among investors and customers. We are very pleased with Planet!”

Dr. Shanmugavel Madasamy, CEO, Plaxgen

  • Deanne has a unique skill for understanding complex science, finding the story reporters will respond to, and achieving desired outcomes through thoughtful media coverage.”

Brian Gill, Vice President Global Corporate Communications at Celgene Corporation

  • “Planet Communications achieved our best media placement to date, period.”

Stephen Gendel, Managing Partner, Initiate PR

  • “I would like to express my deepest gratitude to Deanne for her exquisite work garnering media attention about our novel Zika vaccine approach.  She is very interested in the basic science and such a pleasure to work with.  She made sure she understood the science behind our discoveries and then she turned them into something media wanted to follow.”

Dr. Natasa Strbo, Assistant Professor at the Department of Microbiology and Immunology University of Miami

  • “Deanne has served as an integral extension to our team, partnering with us to give voice and bring simplicity to otherwise complex, highly-technical messaging.  Her passion for her work and for her relationships is undeniable.  She dives into the science to drive meaningful results and raise awareness across key stakeholders, while managing realistic expectations and aligning with business objectives.

Jennifer L. Almond, Director, Investor Relations &
Corporate Communications, Heat Biologics

  • “Planet Communications has worked with us from our early pre-clinical days, through the filing of our first IND; and through movement from the bulletin board to the American Stock Exchange, to the NYSE Alternext where we now trade. Their steady work has us well-positioned with key industry reporters in both the business and trade press. Planet’s wealth of creative ideas, along with the contacts and perseverance to deliver on them, keeps our media profile high.”

Richard Garr, CEO and President, Neuralstem, Inc.

  • “Deanne goes deeply into the science in a way that helps differentiate our immunotherapy platforms to our key audiences and sets us apart.”

Jeff Wolf, CEO, Heat Biologics

  • “Deanne’s skill in telling the story of the complex biological mechanism involved in our vaccine development in layman’s terms were outstanding. Above all, I admire her enthusiasm for biomedical research, and her tremendous work to help scientific community to be recognized in the media! Thank you, Deanne!”

Dr. Natasa Strbo, Assistant Professor at the Department of Microbiology and Immunology University of Miami

  • “Early on in working with Deanne, I started connecting her with our scientists, allowing her the opportunity to hear directly from our experts about our platform technology. This did not faze her and only served to strengthen her ability to craft messages and serve as an ambassador for our company to the media.  I have come to value Deanne as part of my communications team and would highly recommend her.”

Jennifer L. Almond, Director, Investor Relations &
Corporate Communications, Heat Biologics

  • “Deanne has an exceptional ability to convey a company’s message in a way that attracts and holds the interest of business journalists. When you meet with them, its apparent that Deanne has credibility that’s enabled her to establish solid, long term relationships and continuing entrée with business reporters.”

Ken Cohen, former CEO, Synbiotics Corporation;
former CEO, Somaxon Pharmaceuticals